Landing page checklist for 24-72 hour campaigns
A landing page for a short campaign only has to do one thing: convert. Clear beats pretty. A full checklist, from taking the brief to wiring up tracking.
A landing page for a short-term campaign needs to do one thing: convert. It doesn't need to be beautiful, it needs to be clear. Clear offer, sufficient proof, prominent CTA, accurate tracking.
Brief Checklist Before Design
Before opening Figma or Shopify, answer these 5 questions:
What is the offer? Who is viewing this page? Where is the traffic coming from? What is the conversion goal? When is the deadline?
If you can't answer all of them, you'll have to redo the design after it's finished.
UX Checklist: 10 Essential Points
Hero clearly states the offer within the first 3 seconds. CTA above the fold. Mobile-first (over 70% of traffic from mobile). Load speed under 3 seconds. No navigation menu leading customers off the page. Short form, only asking for essential information. CTA color contrasts with the background. Text large enough to read on mobile. No pop-ups blocking content immediately upon entry. Countdown timer if there is a real deadline.
Social Proof Checklist
Real reviews with names and photos. Number of customers or orders processed. Specific results, not vague advertising claims. Partner or media logos, if applicable. Real photos, no stock photos.
CTA Checklist
Only one CTA on the entire page. Specific action text: "Buy now, save 30%" is better than "Click here". Color contrasts clearly with the background. Repeat CTA in the middle and at the end of the page. No other links next to the main CTA.
Tracking Checklist Before Launch
Meta Pixel enabled? Google Analytics enabled? UTM parameters attached to all ad links? Conversion event tested? Thank you page in place?
Running ads without tracking is burning money without knowing where it's going.
FAQ
How is a landing page different from a regular product page?
A landing page has only one goal, with no navigation menu leading away. A regular product page usually has a header, footer, and links to other products.
Can I create a separate landing page on Shopify?
Yes. Use a custom page with a hidden header/footer template. Or use apps like Shogun, PageFly for more flexibility.
Is there enough time to optimize a 24-hour campaign?
No. 24 hours is only enough to run and collect data. True optimization requires at least 3-5 days for the algorithm to learn.
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