Ecommerce Perspective
News
Update real-world knowledge of the e-commerce market.
What is GEO? How to write content for AI Search to easily extract information
GEO (Generative Engine Optimization) is a method of optimizing content to appear in AI answers from tools like ChatGPT, Gemini, and Perplexity. It doesn't replace SEO, but should be done in parallel.
How to optimize Conversion Rate, AOV, and Gross Margin simultaneously
Push the conversion rate up while letting margin fall and you are only selling more to lose more. These three numbers have to be tuned together, not one after the other.
How to plan E-commerce weekly, monthly, and quarterly?
A 50-row spreadsheet is not a plan. A plan is a working rhythm: what you review each week, what you decide each month, when you change direction each quarter. Includes a template you can use straight away.
Omnichannel 2030: From Multichannel to Unified Commerce
Selling in several places is not omnichannel. Omnichannel is when a customer moves between channels without feeling a break. This piece sets out the five maturity levels and a checklist to score where your business sits.
What is e-commerce? The five layers of an operating model
Selling online is only the outer layer. There are four more beneath it, and the last one is the P&L. This piece walks through each layer, the numbers to read weekly, and how to spot that you are selling plenty and still losing money.
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