{"product_id":"goi-hoa-toc-5-digital-planning","title":"Express 05 - Digital Planning","description":"\u003ch2\u003eWhat is going wrong\u003c\/h2\u003e\n\u003cp\u003eThe board asks what you are running next quarter, and the marketing team answers with a list of tasks rather than a plan. Budget gets split across channels the way it was split last year, and nobody can say why.\u003c\/p\u003e\n\u003cp\u003eOr a new product is launching and you need a plan to present and for the team to work to, but an agency takes weeks and usually arrives with a proposal to use their own services.\u003c\/p\u003e\n\n\u003ch2\u003eWhat you need to do\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eBuy the package on this page. There is no quote to wait for.\u003c\/li\u003e\n\u003cli\u003eSend your revenue target, your category, the markets you are aiming at, and the budget you have in mind.\u003c\/li\u003e\n\u003cli\u003eSend sales figures and advertising figures from the most recent period, if you have them.\u003c\/li\u003e\n\u003cli\u003eAnswer a short Hallovis questionnaire, about 20 minutes.\u003c\/li\u003e\n\u003cli\u003eReceive the plan in 24 to 72 hours, counted from when Hallovis has the completed questionnaire.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eWhat Hallovis does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBuilds a marketing plan against the revenue target, not a loose list of activities\u003c\/li\u003e\n\u003cli\u003eLays out a stage by stage roadmap for running the online sales channels\u003c\/li\u003e\n\u003cli\u003eSplits budget by channel with the reasoning attached, so it can be changed when the numbers change\u003c\/li\u003e\n\u003cli\u003eSets the metrics to track: revenue, conversion rate, cost of acquiring a customer, and ROAS\u003c\/li\u003e\n\u003cli\u003eStates the dates and who owns each part\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA plan usually covers the website, social, paid advertising and marketplaces, depending on your category and who you sell to.\u003c\/p\u003e\n\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA marketing plan as a document you can present to your board\u003c\/li\u003e\n\u003cli\u003eA roadmap for running the online channels\u003c\/li\u003e\n\u003cli\u003eA metrics sheet you can keep updating yourself\u003c\/li\u003e\n\u003cli\u003eEvery document belongs to you. Run it in house or hand it to another firm, either is fine\u003c\/li\u003e\n\u003cli\u003e2 rounds of edits within the original objective\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWarranty and commitments\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLate through Hallovis's fault: 20% off the package price for every 24 hours late, capped at 60%.\u003c\/li\u003e\n\u003cli\u003eAnything listed above that is missing gets done straight away at no charge.\u003c\/li\u003e\n\u003cli\u003e2 rounds of edits are included. Changing the revenue target after it is agreed is quoted separately, because a new target means rebuilding the plan.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eAfter handover\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEmail questions for 14 days on how to read the plan and how to put it into practice.\u003c\/li\u003e\n\u003cli\u003eWant someone looking over it regularly while it runs: move to the hourly Consulting Card.\u003c\/li\u003e\n\u003cli\u003eWant Hallovis to do the delivery as well: separate packages, quoted separately.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePayment\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePay in full before work starts.\u003c\/li\u003e\n\u003cli\u003eThe 24 to 72 hour clock only starts once Hallovis has the completed questionnaire.\u003c\/li\u003e\n\u003cli\u003eSee \u003ca href=\"\/en\/policies\/terms-of-service#hpp-section-5\"\u003ePayment Policy\u003c\/a\u003e and \u003ca href=\"\/en\/policies\/refund-policy\"\u003eReturn and Refund Policy\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eData protection\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNDA signed before Hallovis receives your figures.\u003c\/li\u003e\n\u003cli\u003eYour name and figures are not used in Hallovis marketing without written consent.\u003c\/li\u003e\n\u003cli\u003eSee \u003ca href=\"\/en\/policies\/privacy-policy\"\u003ePrivacy Policy\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eNot included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNo delivery on your behalf. This package stops at the plan.\u003c\/li\u003e\n\u003cli\u003eNo ad management and no budget handling.\u003c\/li\u003e\n\u003cli\u003eNo content production, no design, no page building.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNo revenue figure is promised.\u003c\/strong\u003e A correct plan does not guarantee the result, because the result also depends on the product, the price and the team executing it.\u003c\/li\u003e\n\u003cli\u003eHallovis does not sell software and takes no commission from any vendor, so the plan does not push you towards a particular tool.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho this fits and who it does not\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFits:\u003c\/strong\u003e preparing a product launch, preparing a quarterly or annual plan, or wanting to reorganise the sales channels.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes not fit:\u003c\/strong\u003e you have no sales figures to read yet, or you need a deep audit of the whole system before planning anything. Choose E-Growth 01 or E-Growth 02 for that.\u003c\/p\u003e","brand":"Hallovis Global","offers":[{"title":"Default Title","offer_id":44455690305635,"sku":"HOATOC05","price":500000.0,"currency_code":"VND","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0582\/9518\/9603\/files\/09_Ho__T_c_5.png?v=1786264204","url":"https:\/\/hallovis.com\/en\/products\/goi-hoa-toc-5-digital-planning","provider":"Hallovis","version":"1.0","type":"link"}